Newest ClassicFlame Insert Makes Green Functional and Efficient

Twin-Star International will feature a new “Green, Clean & Safe” 025 Electric Insert at theVegas Market in January.

ClassicFlame is widely recognized for having the “Finest Furniture in the Electric Fireplace Industry”, but retailers, designers and builders alike are now realizing electric fireplaces are both beautiful and environmentally friendly. Unlike gas and wood burning fireplaces, they emit no Carbon Monoxide, leave no indoor or outdoor pollution and do not require the consumption of wood or most common fossil fuels. Additionally, 100% of the electric input energy is converted to heat, which will warm approximately 400 sq. ft. without wasting energy by heating other rooms that are rarely used.

As the eco-friendly alternative to wood, gas and gel fuel fireplaces, and as a furniture manufacturer with its finger on the pulse of trends, ClassicFlame is moving their technology and designs to the forefront of the industry, with their 025 Electric Insert. This new and improved insert features all LED Technology, which saves energy by replacing the use of incandescent light bulbs. Incandescent bulbs require 120 watts of electric power. The LED’s in a ClassicFlame insert draw only 11.2 watts.

The LED’s also make using an electric fireplace more functional with an added onscreen indicator, which displays timer, brightness and heat level settings.

ClassicFlame has received numerous awards for their finely crafted furniture including a 2010 Platinum ADEX, Award for Design Excellence and Gold and Silver ADEX awards in 2009 - 2007. They were also awarded “Best of Market” by Furniture Today in 2004 - 2010. The 2004 Award by Furniture Today represented the first time an Electric Fireplace manufacturer has ever received a Best of Market Award.

ClassicFlame is an electric fireplace brand within the Twin-Star International portfolio. Twin-Star, founded in 1996, is located in Delray Beach, FL.

For product questions or information please visit twinstarhome and classicflame or contact:
Brian Brigham
Director of Marketing & Public Relations
Twin-Star International
561-901-5609
bbrigham@twinstarhome.com

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The Finest Furniture in the Electric Fireplace Industry

Twin-Star International will feature a new "Green, Clean & Safe" 025 Electric Insert at theVegas Market in January.

ClassicFlame is widely recognized for having the "Finest Furniture in the Electric Fireplace Industry", but retailers, designers and builders alike are now realizing electric fireplaces are both beautiful and environmentally friendly. Unlike gas and wood burning fireplaces, they emit no Carbon Monoxide, leave no indoor or outdoor pollution and do not require the consumption of wood or most common fossil fuels. Additionally, 100% of the electric input energy is converted to heat, which will warm approximately 400 sq. ft. without wasting energy by heating other rooms that are rarely used.

As the eco-friendly alternative to wood, gas and gel fuel fireplaces, and as a furniture manufacturer with its finger on the pulse of trends, ClassicFlame is moving their technology and designs to the forefront of the industry, with their 025 Electric Insert. This new and improved insert features all LED Technology, which saves energy by replacing the use of incandescent light bulbs. Incandescent bulbs require 120 watts of electric power. The LED's in a ClassicFlame insert draw only 11.2 watts.

The LED's also make using an electric fireplace more functional with an added onscreen indicator, which displays timer, brightness and heat level settings.

ClassicFlame has received numerous awards for their finely crafted furniture including a 2010 Platinum ADEX, Award for Design Excellence and Gold and Silver ADEX awards in 2009 - 2007. They were also awarded "Best of Market" by Furniture Today in 2004 - 2010. The 2004 Award by Furniture Today represented the first time an Electric Fireplace manufacturer has ever received a Best of Market Award.
ClassicFlame is an electric fireplace brand within the Twin-Star International portfolio. Twin-Star, founded in 1996, is located in Delray Beach, FL.

For product questions or information please visit twinstarhome and classicflame or contact:
Brian Brigham
Director of Marketing & Public Relations
Twin-Star International
561-901-5609
bbrigham@twinstarhome.com

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Classicflame Electric Fireplace featured on CBS Early Show

The Avignon by Classicflame Electric Fireplaces was recently featured on the CBS Early Show as part of their “green and clean” series. The segment introduced eco-friendlyalternatives to traditional wood burning fireplaces. The segment was hosted by CBS’s Harry Smith who brought on David Gregg, the Senior Editor of BehindTheBuy.com which generates the amazon.com sales trend report and researches new product trends and consumer reviews. After researching the top electric fireplace brands in the industry, Gregg selected ClassicFlame as the standout category leader. ClassicFlame was the only electric fireplace brand represented in the segment.

“It’s no secret that our electric fireplace inserts are energy efficient and can save consumers on their heating bills, but being recognized for this on a national stage has confirmed our message, and has driven business for us at both the retail level, and through consumer demand.” according to Bill Caples, Vice President of Sales & Marketing

ClassicFlame Electric Fireplaces are an energy efficient alternative to traditional wood burning units as the flame effect is generated using all LED technology. During the cold winter months, it is also an efficient zone heating source and will warm only the room you’re in without wasting energy, or money, by heating other rooms that are rarely used.

If you would like more information about this topic, please visit twinstarhome and classicflame or to schedule an interview, please call Twin-Star’s Marketing & PR Director, Alexia Rouquette Mays at 561.665.8093 or e-mail AMays@twinstarhome.com

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Tis the Season; Twin-Star International gives back

On Tuesday December 22nd, Twin-Star employees loaded up their cars with a ClassicFlame electric fireplace and gifts for the Del Valle family, who they sponsored this year through the Adopt-A-Family program in Palm Beach County.

This is the second year that Twin-Star has volunteered their time to help a family in need.“Even in tough times it’s clear that we have enough when others have so little. Reaching out to those families during the holidays feels natural and right.” says Denise Kantrowitz,Twin-Star’s VP of Finance.

One thing’s certain, the Del Valle’s Holiday will be a warm and bright one this year.

Back row – Hedy Gordon, Credit Manager; Zach Ellison, Graphic Designer, Alexia
Rouquette Mays, Director, Marketing & PR Middle row – Rosalie Del Valle, and her daughter Belle; Denise Kantrowitz, VP Finance Front row – Yna and her father, Ruben Del Valle

If you would like more information about this topic, please visit Twinstarhome and Classicflame or to schedule an interview, please call Twin-Star’s Marketing & PR Director, Alexia Rouquette Mays at 561.665.8093 or e-mail
AMays@twinstarhome.com

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A Cool Debut from Twin-Star International

Twin-Star International, manufacturer of ClassicFlame Electric Fireplaces and Tresanti Media Cabinets is introducing a new line of unique and cool home furnishing: Tresanti Refrigerated Wine Cabinets.

Filling a void in the marketplace, Tresanti Wine Cabinets have been well received by retailers. Each cabinet is constructed using the finest quality wood veneers and hardwood solids, and stunning multi-step hand rubbed finishes. The wine coolers in each cabinet are thermo electric and feature dual zone cooling that allows you to chill between 12 and 36 bottles at their appropriate temperature.

The Rosemont, as an example, also features a drop lid work surface that conceals a storage area with a mirrored back panel, stemware rack and interior LED lighting, hidden swing out locked door cabinets for added storage, and solid inlaid black granite top.

Another very impressive feature of Tresanti refrigerated wine cabinets is their price point. With MSRP’s ranging from $599 to $1500 there really is something for all of your customers. Andy Bandremer, SVP of Twin-Star Intl. says, “Everyone’s tightening the purse strings, and looking for ways to make their home experience more enjoyable. Time with family and friends is paramount, and these wine cabinets add just the touch that consumers are looking for. They’re not only priced right, but they’re impressive to display, and they add that extra something new to the home.”

According to a study done by The Neilson Company, close to one and a half billion bottles of wine were sold in the US last year and that number rose 13% over 2007. Wine is certainly big business and with no signs of consumers putting their glasses down soon this is the perfect time to invest in Tresanti’s Refrigerated Wine Cabinets.

For more information please visit us twinstarhome.com and classicflame.com

If you would like more information about this topic, or to schedule an interview, please call Twin-Star’s Marketing & PR Director, Alexia Rouquette Mays at 561.665.8093 or e-mail AMays@twinstarhome.com

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Twin-Star Adds Wine Coolers, Media Consoles to Classic Electric Fireplace Selections

Not-so-common Rental Products Gain Momentum for Dealers

It’s either hot or cold at Twinstarhome.com, whose ClassicFlame electric fireplaces have been popular in rental-purchase stores since they introduced them several years ago. Adding a new twist with a new product line, Twin-Star now offers the Tresanti line of wine coolers, until recently not something typically found in an RTO showroom.

“Refrigerated wine cabinets are something new to bring into a rental store,” says Alexia Rouquette Mays, director of marketing and public relations for Twin-
Star. “Wine is big business. RTO dealers who have put our coolers in their stores are finding that customers will come in for one thing, see the cooler as something they’ve ‘gotta have’ and end up adding that to their order – sometimes almost as an impulse buy.” She adds that because a Tresanti wine cooler is framed by a quality crafted cabinet with hand-rubbed finish, it is viewed as a piece of furniture that adds style to the home.

ClassicFlame Electric Fireplaces
The Tresanti line follows suit with ClassicFlame products in presenting fine furniture with function. In its award-winning line of electric fireplaces, Twin-Star features more than 30 different models in various furniture styles and finishes. “In a nutshell, our fireplaces add beauty to any home. They are practical for consumers and are an excellent source of alternative revenue for dealers who are looking for strong selling products that will boost business,” says Mays. “We use the highest quality wood veneers and solid hardwoods, metal to metal wood block connectors and hand applied finishes which combine to create an heirloom piece of furniture. Attractive and functional, they are also environmentally friendly, easy to install and add heightened design to any room.”

Mays points out that unlike gas and wood burning fireplaces, electric fireplaces emit no carbon monoxide, leave no indoor pollution and do not require the consumption of wood or fossil fuels to produce heat. Additionally, 100% of the electric input energy is converted to heat which will warm the room without overheating or wasting energy by heating other rooms that are rarely used.

Heather Buchanan, buyer for Countryside Rentals in Ohio, says not only do they look good, ClassicFlame fireplaces have helped customers battle both cold weather and a frigid Ohio economy. “Customers love the great styles, but with a high rate of unemployment here this winter, people have found them an inexpensive way to supplement their heat. They went out quickly this season.”

Mays adds that surprisingly ClassicFlame fireplaces are popular year-round because of the “furniture appeal” and look it brings to a room, whether turned on or off.

From Hot to Cold
Bill Caples, vice president of sales & marketing at Twin-Star, says that because of their unparalleled quality of construction and fine furniture quality, ClassicFlame fireplaces stand apart from the competition. “We enable dealers to offer something that is both practical and beautiful to customers and profitable to business owners. Now we are expanding to reach that same interest in quality and design through our classic wine coolers. The novelty of having these available will be an instant attraction to customers who soon will appreciate many functional features, such as dual zone refrigeration, locking cabinet doors, hidden storage and high-quality hardwood. In time, when customers are used to seeing them in their local rental store, they will adopt the mentality of ‘Doesn’t everyone have a wine cooler!’”

Media Consoles Make Sense
Adding to its 60,000 products currently out in the rental field, Twin-Star also is ramping up sales of its Tresanti entertainment consoles, another upscale line introduced last year to a small test market. “We offered one skew to Rent-A-Center stores and because of its success we are looking to up the number of skews,” explains May. “This line is really catching on and is a great compliment to other products being offered in rental stores. It proves that consumers want quality pieces of furniture in their homes and are looking for upscale selections.”

Caples adds, “One reason we have been successful with our fireplaces and now our wine coolers and consoles is that we are able to provide quality and affordability – true value. That appeals to consumer budgets and store profit margins. It’s a win win.”

For more information please visit us twinstarhome.com and classicflame.com


For more information about Twin-Star International’s ClassicFlame and Tresanti lines, contact: Director, Marketing & PR - Alexia Rouquette Mays amays@twinstarhome.com

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Twin-Star Intl. Award Winning Electric Fireplace Designs

Twin-Star Intl. Protects its Intellectual Property and Award Winning Designs
In 2008 Twin-Star International made a strong statement to its competitors that copies and knock-offs of their designs will not be tolerated. This message was delivered in three separate actions against companies that attempted to misappropriate Twin-Star’s
copyrighted designs.

The Philip Reinisch Company, SteinWorld LLC, and Hargrove Manufacturing
Corporation, were all notified of alleged copyright infringement by Twin-Star. All were settled with the companies’ agreement on a cessation to produce the models in question, and Twin-Star received royalties from the accused models. SteinWorld LLC agreed to remove themselves completely from the electric fireplace business for a period of no less than 18 months.

President Mark Asofsky says “Our in-house design team and the award winning products
they develop are a testament to their creativity and Twin-Star’s commitment to bring innovative designs to market. We plan to stand by and protect the over 1,000 designs
currently under our belt and will continue to fight plagiarism.”

Twin-Star International is passionate about putting in the time and effort that it takes to protect its intellectual property. In addition to copyright, Twin-Star patent protects its innovative fireplace designs and rigorously enforces its intellectual property rights against companies that attempt to misappropriate Twin-Star’s property.


If you would like more information about this topic, or to schedule an interview, please call Twin-Star’s Marketing & PR Director, Alexia Rouquette at 561.665.8093 or e-mailARouquette@twinstarhome.com

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