Wednesday, September 18, 2013

Twin-Star International Posts Record Breaking Sales in August


Delray Beach, FL., Sept. XX, 2013 – Led by new product introductions and customer service initiatives, Twin-Star posted record sales in August 2013 by shipping more products in a single month than any other time in the company’s successful 17-year history.  The new record is 11% higher than the company’s previous best.

“Our strategy is pretty simple – we want to bring aspirational and innovative designs to affordable price points, delivered with a level of quality that is typically reserved for more expensive products,” stated Robert Cohen, Twin-Star International’s president and CEO. “This plan has resonated well with our retailer base as they tend to be the leaders who recognize and know the true meaning of quality and style.  Their sales efforts, along with the dedication and hard work of our employees to deliver exceptional customer service, continue to push us to new heights and motivate us to bring new, exciting products to market.”

Contributing to Twin-Star’s record breaking sales in August was the addition of the innovative home office line, the expansion of their premium speaker bar multi-function media centers, and the introduction of their latest infrared electric fireplace insert – proven to warm rooms up to 1,000 square feet.

“Clearly we are not just a fireplace company anymore,” added Cohen, referring to the company’s industry leading position in electric fireplaces.  “To that end we will be launching an exciting new brand this year called Twin-Star Home, helping to answer a common question we hear from our consumers – where can I find more Twin-Star products?”

Brian Brigham, Twin-Star’s director of marketing and public relations, went on to explain “the Twin-Star Home brand will be reserved for our more innovative and stylish products and will help our devoted customer base easily identify exciting new furnishings for their home.  No longer will they have to hunt for other Twin-Star products, they can now ask for them by name.”

Brigham added, “our goal of increasing visibility and positioning is not only on the shelf, but within the trade and consumer press which helped contribute to our record-breaking sales. In addition to the trades, we have also placed a larger focus on our consumer reach by tapping into the social media arena and having many of our products featured in internet blog reviews while building an audience on Facebook, Twitter and Pinterest. Our editorial coverage has also grown substantially within national newspapers and consumer magazines and websites. The next step for Twin-Star Home Furnishings is to continue to expand our consumer exposure with our first-ever national television campaign and to be included on design oriented television shows starting this fall with Love it or List it.”

Cohen continued, “our success could not have been achieved without the help of a very talented team and the gracious loyalty of our customers. I would like to say thank you to all of them and I am looking forward to a bright future working together.”
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About Twin-Star

Founded in 1996, Twin-Star International, Inc. of Delray Beach, Fl., is changing the way people entertain. Twin-Star, an award-winning home furnishings manufacturer of quality furniture, combines the latest trends with function and style to create unique pieces that enhance the lives of their customers. They use the finest hardwoods, wood veneers and finishes available, chosen specifically to match the character and need of each individual piece. Known for their ClassicFlame® Fireplaces, the finest furniture in the electric fireplace industry, their line-up also includes Duraflame®, Chimney-free® and Pro Electric Fireplaces, Tresanti® Media Consoles; Tresanti® Refrigerated Wine Cabinets; Tresanti® Kitchen Islands and Beverage Curios; Black & Decker and Luxe™ Bathroom furniture. Find out more at www.twinstarhome.com.
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Wednesday, September 11, 2013

Autumn Mantel Decorating Tips

With Autumn just around the corner, we want to show how we like to decorate our mantels for this time of the year. All the items shown in this post were purchased at local stores such as HomeGoods and through an online bulk wholesaler, saveoncrafts.com

Our inspiration for this season is nature. Using items made from organic elements and pops of color in Autumn hues to brighten the room.

Here is how we accomplished the look, with a few shopping tips to help make your decorating fun and stress free.

* Shopping tip: Before you go shopping, search online for rooms, styles and decorating ideas that inspire you, on websites. Pinterest is one of our favorite sites  that can help you create a visual shopping list so you can design a similar look.





















With nature, plants and vegetables, like pumpkins as our inspiration, we brought the outdoors in using animals, fall colors and natural branches to style this mantel.


** Layered Look Tip: To create our layered look, we used items of different shapes and sizes and simply leaned them on the wall against one another to create this desired effect. The most important difference is the height of the items because it is the key to creating the multi-dimensional look on top of the mantel.
















Some key elements of Autumn are harvest, leaves changing colors and seasonal foods. We tied these into our fall decorating theme by using items that represent the colors and natural elements of the season. For instance, ceramic and natural reed pumpkins in fall colors, fall foliage and an owl made from pinecones.

  
We continued to build on our theme by adding d├ęcor made from natural materials. We incorporated pumpkins made from dried reeds, a grapevine wreath and a distressed wooden shutter, to add to the rustic feel.














The core color scheme that we went with focused mainly on earth tones. Using varying shades of brown, green, orange and beige, we were able to tie our decorations into the seasonal theme.

** Tip: Decorating the area around the mantel bottom helps to complete the look. The bundle of wheat, the pumpkin made from dried pinecones and reeds added the finishing touches to the Autumn style.


Casual and Comfortable





















To show a slightly more casual look, we recycled some of the same accessories from the previous set to decorate our corner mantel. By adding a few new pieces of decor and changing the layout of the room we achieved a new look and feel. Decorate your mantel to reflect your style by incorporating pieces that you associate the season with.
























   
An old metal tin, burlap-covered boxes and a wooden star helped us build on our casual theme. In addition we added an antique looking clock, a turkey to tie in Thanksgiving and a different candle to complete this look.

Start decorating your mantel today! Share photos of your finished look with us on our Facebook page and Twitter account @TwinStarHome



Did you know that all our products are designed and engineered in the USA?
Twin-Star International manufactures world-class brands such as ClassicFlame, ClassicFlame PRO, Tresanti, LUXE Bath Works, Duraflame heaters, Black & Decker heaters, Antiqua, Chimney Free and now Twin-Star Home.
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